Years of seeing various Kickstarter and Indiegogo campaigns going viral and hitting record numbers made me start to believe I could easily do the same. After all, I had a pretty decent online presence, expert friends I could surely depend on for advice, maybe even one or two that could give me a sizable signal boost. I figured all I had to do was make a good product, set up a campaign, share it with my friends, and let Internet Momentum take it from there. This was, to put it mildly, optimistically naive. Read more [...]